Case study: Element*
Element is equipping their managers, one text at a time.
Element is an enterprise cloud services company with hundreds of managers reaching thousands of employees.
Unfortunately, they often have limited resources to train managers on best practices, and existing trainings often face limited adoption and completion rates.
From Element's Talent Development lead: “We’ll do quarterly reviews of our OKRs, and managers have a deadline to submit materials by the end of the year. Usually we just give PowerPoint presentations to everyone and keep reminding them to finish and complete assessments. With no one in the office, we weren’t sure how best to approach training this quarter. We had a month total to train everyone, so it was somewhat overwhelming.”
For Element, training had to meet rapid internal timelines and capture learner attention. As a result, all courses needed to be quick-to-deploy, portable, and frictionless. That’s when the team discovered Arist, a tool that allows training leaders to rapidly build and deploy text message-based courses.
"This was so interesting to us because we know everyone is more responsive on their phones, so you can see right away how engagement would be higher."
THE NEED FOR ACCESSIBLE LEARNING
About the course
The team had a short timeline and worked with Arist’s content team directly to quickly build a week-long course covering everything managers needed to know about setting objectives and key results with the team.
The course established the basics of how managers should set objectives and gave tactical advice for debating and setting priorities with their team. Each day, they were asked to text back a priority they had set, a goal for the year’s end, or a reflection on how they’d already done this with their team.
According to Element’s Talent Development Lead, being able to gather data instantly and iterate courses quickly was a major benefit of Arist. “The Arist team actually made the first version from our PowerPoint deck in a few days. After we started sending it out, we’d often make adjustments as managers went through the course. Maybe we learned a link didn’t work or something was too verbose and we’d take it right out.”
"The Arist team actually made the first version from our PowerPoint deck in a few days. After we started sending it out, we’d often make adjustments as managers went through the course. Maybe we learned a link didn’t work or something was too verbose and we’d take it right out."
After launching to a few hundred managers, the course had a course completion rate of 97% and received an overall rating of 8.9/10.
“I mean, people really loved it — it was great for us to see since this topic, dense operational training, usually isn’t the most popular.”
The team received hundreds of data points from managers about which objectives they were setting and tactics they’d used from their team. Managers were also able to text back their feedback in-course, and we’ve included a few sample responses here:
“This was really useful for deciding my priorities and it definitely made a difference with my team. I wish we had this last year!”
"I liked that it's brief, interactive and easily accessible "
"I like that it is a flexible experience; meaning that you can undertake the course at a time that best suits you."
Overall, the course was a big hit. The best part? As Element prepares for another batch of learners in a few months, they can now easily duplicate, adjust, and deploy the same course in minutes.
“We have lots of other use cases we’re planning out now, from D&I to career development. People really enjoy this type of training, which makes our jobs a bit more fun.”
*Name changed for privacy reasons