Case study

How Baxter meeting reps where they are helped launch products

faster and

drive more sales


All it took was a simple shift: bringing learning into the flow of SMS and MS Teams so reps felt more prepared.


19% confidence lift among reps

>95% satisfaction rates

Size

>60,000

Industry

Pharmaceutical, Medical Devices

Location

Deerfield, IL

Core impact

More sales, faster product launches

Reps impacted

> 1,000

The story

The client

With over 60,000 employees, Baxter is a global company helping pioneer what it means to prevent and treat disease. Their suite of products includes everything from medication to medical devices.


The challenge

Coming out of a global pandemic, Baxter knows how valuable being on the cutting edge in launching new medicinal products is for the business and the health of the world. With complex products and highly distributed sales teams, it can be a seemingly impossible task to train sales reps about new products and how to sell them - especially when the most up-to-date information might change monthly. New products can only be rolled out as fast as people know how to prescribe and sell them.


The solution and implementation

Baxter launched dedicated product and sales training courses over Arist, training sales representatives on specific selling methodologies and keeping representatives in a constant stream of messages that would keep them up to date on the latest product. The best part? Reps could all receive new content instantly right over SMS, WhatsApp, and Microsoft Teams, and it met their busy, travel-heavy job.


The impact

For employees

Sales representatives rated this new type of learning a 9.5 / 10 and felt on average 19% more confident in their ability to sell new products. Reps continually told the training team how easy and convenient this is because it meets them where they are, many being able to learn even while out making a sale.


For the L&D team

In addition to launching programs 10x faster than before, the learning team saw 90%+ completion rates and 95% satisfaction rates, which far surpassed past programs. Even better, sales leaders could proactively spot challenges with new reps and how they were understanding products, enhancing product rollouts. The L&D team felt they were a meaningful strategic partner to driving revenue.


For the organization

For Baxter globally, the average representative being far more confident in their knowledge of a new product, ability to sell, and having that information much faster, translates to a significant competitive advantage in their speed and ability to launch new products effectively.



“Reps really loved it. They kept telling us to put all their trainings on here because most of their time is spent traveling between clients or on their phones. They’d switch from texting a prospect to texting their learning." - Baxter Sales Manager

9.5/10

average experience rating

19%

average representative confidence lift in ability

10x

faster time to launch for the sales and product teams

Brent Bernier

AVP, Talent, MAPFRE

"In today's world, it’s rare to find a partner such as Arist — one that offers an outstanding and effective product, but more importantly one who truly cares about their customers."

"In today's world, it’s rare to find a partner such as Arist — one that offers an outstanding and effective product, but more importantly one who truly cares about their customers."

Explore

See more
client stories

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When Baxter needed to rapidly launch a new product, they found a simple solution: SMS-based enablement.

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How WHO launched the first digital vaccine against misinformation

To create behavior change for a seemingly impossible problem, WHO turned to WhatsApp-based courses.

How the State of California rapidly deployed learning to save lives

In a time of crisis, the State of California turned to SMS and WhatsApp to rapidly upskill thousands of residents.

How Baxter trained reps 7x faster — with clear performance lift

When Baxter needed to rapidly launch a new product, they found a simple solution: SMS-based enablement.

How BMO onboarded thousands while future-proofing the organization

What's the best way to rapidly prepare people for the future? Meeting them where they are.

How Cruise aligned every employee during rapid growth, entirely via Slack

As one of the world's fastest-growing companies, Cruise needed to shift behavior rapidly and effectively.

How WHO launched the first digital vaccine against misinformation

To create behavior change for a seemingly impossible problem, WHO turned to WhatsApp-based courses.

How the State of California rapidly deployed learning to save lives

In a time of crisis, the State of California turned to SMS and WhatsApp to rapidly upskill thousands of residents.

How Baxter trained reps 7x faster — with clear performance lift

When Baxter needed to rapidly launch a new product, they found a simple solution: SMS-based enablement.

How BMO onboarded thousands while future-proofing the organization

What's the best way to rapidly prepare people for the future? Meeting them where they are.

How Cruise aligned every employee during rapid growth, entirely via Slack

As one of the world's fastest-growing companies, Cruise needed to shift behavior rapidly and effectively.

How WHO launched the first digital vaccine against misinformation

To create behavior change for a seemingly impossible problem, WHO turned to WhatsApp-based courses.

How the State of California rapidly deployed learning to save lives

In a time of crisis, the State of California turned to SMS and WhatsApp to rapidly upskill thousands of residents.

Common

questions

Is Arist an LMS or an LXP? Can I use it instead of my existing tools?

Arist has all of the functionality of an LMS and LXP, including course creation, hosting, assignment, learner management, and analytics. But it's an entirely new category.

The main difference between Arist and a traditional LMS is that Arist uses Stanford research to deliver interactive content via existing messaging tools like SMS, WhatsApp, and Microsoft Teams instead of traditional video courses and e-learning modules that don't get adoption.

By meeting learners where they are, Arist sees much higher completion, adoption, and satisfaction rates than courses delivered via an LMS (over 90%). Arist is also far more behaviorally effective.

Some of our clients use Arist alongside their existing LMS and LXP, and Arist can easily integrate with your existing learning ecosystem. Some of our clients replace their ecosystem with Arist — it's up to you.

My employees are hourly or don't get work devices. Can they use Arist?

Yes. Arist has industry-leading technology that enables employees to securely and compliantly learn on their personal device. This includes seamless opt-in and opt-out features, automatic phone number encryption, toll-free message delivery, and FLSA-compliant shift locking for hourly employees.


Arist also has built-in wage & hour compliance and shift scheduling integration, which lets hourly employees use their personal devices for learning in a compliant and secure way without incurring additional costs.


Arist works with carriers to ensure that all messages are toll-free.

Do certain age groups prefer Arist more than others?

No. Our research has found no meaningful difference in adoption or satisfaction rates by age group, with older learners enjoying Arist courses more by a few percentage points.

The core reason: nearly everyone uses texting or email to communicate with their friends, colleagues, and loved ones, making messages a comfortable medium for all.


The tools we already use — like Slack, Teams, SMS, and WhatsApp — have the lowest barrier to entry or adoption. Learning and comms become accessible in 1-click to everyone, versus 7 clicks in an LMS or portal.

Common

questions

Is Arist an LMS or an LXP? Can I use it instead of my existing tools?

Arist has all of the functionality of an LMS and LXP, including course creation, hosting, assignment, learner management, and analytics. But it's an entirely new category.

The main difference between Arist and a traditional LMS is that Arist uses Stanford research to deliver interactive content via existing messaging tools like SMS, WhatsApp, and Microsoft Teams instead of traditional video courses and e-learning modules that don't get adoption.

By meeting learners where they are, Arist sees much higher completion, adoption, and satisfaction rates than courses delivered via an LMS (over 90%). Arist is also far more behaviorally effective.

Some of our clients use Arist alongside their existing LMS and LXP, and Arist can easily integrate with your existing learning ecosystem. Some of our clients replace their ecosystem with Arist — it's up to you.

My employees are hourly or don't get work devices. Can they use Arist?

Yes. Arist has industry-leading technology that enables employees to securely and compliantly learn on their personal device. This includes seamless opt-in and opt-out features, automatic phone number encryption, toll-free message delivery, and FLSA-compliant shift locking for hourly employees.


Arist also has built-in wage & hour compliance and shift scheduling integration, which lets hourly employees use their personal devices for learning in a compliant and secure way without incurring additional costs.


Arist works with carriers to ensure that all messages are toll-free.

Do certain age groups prefer Arist more than others?

No. Our research has found no meaningful difference in adoption or satisfaction rates by age group, with older learners enjoying Arist courses more by a few percentage points.

The core reason: nearly everyone uses texting or email to communicate with their friends, colleagues, and loved ones, making messages a comfortable medium for all.


The tools we already use — like Slack, Teams, SMS, and WhatsApp — have the lowest barrier to entry or adoption. Learning and comms become accessible in 1-click to everyone, versus 7 clicks in an LMS or portal.

Common

questions

Is Arist an LMS or an LXP? Can I use it instead of my existing tools?

Arist has all of the functionality of an LMS and LXP, including course creation, hosting, assignment, learner management, and analytics. But it's an entirely new category.

The main difference between Arist and a traditional LMS is that Arist uses Stanford research to deliver interactive content via existing messaging tools like SMS, WhatsApp, and Microsoft Teams instead of traditional video courses and e-learning modules that don't get adoption.

By meeting learners where they are, Arist sees much higher completion, adoption, and satisfaction rates than courses delivered via an LMS (over 90%). Arist is also far more behaviorally effective.

Some of our clients use Arist alongside their existing LMS and LXP, and Arist can easily integrate with your existing learning ecosystem. Some of our clients replace their ecosystem with Arist — it's up to you.

My employees are hourly or don't get work devices. Can they use Arist?

Yes. Arist has industry-leading technology that enables employees to securely and compliantly learn on their personal device. This includes seamless opt-in and opt-out features, automatic phone number encryption, toll-free message delivery, and FLSA-compliant shift locking for hourly employees.


Arist also has built-in wage & hour compliance and shift scheduling integration, which lets hourly employees use their personal devices for learning in a compliant and secure way without incurring additional costs.


Arist works with carriers to ensure that all messages are toll-free.

Do certain age groups prefer Arist more than others?

No. Our research has found no meaningful difference in adoption or satisfaction rates by age group, with older learners enjoying Arist courses more by a few percentage points.

The core reason: nearly everyone uses texting or email to communicate with their friends, colleagues, and loved ones, making messages a comfortable medium for all.


The tools we already use — like Slack, Teams, SMS, and WhatsApp — have the lowest barrier to entry or adoption. Learning and comms become accessible in 1-click to everyone, versus 7 clicks in an LMS or portal.

Bring

real impact

to your people

We care about solving meaningful problems and being thought partners first and foremost. Arist is used and loved by the Fortune 500 — and we'd love to support your goals.


Curious to get a demo or free trial? We'd love to chat:

Build skills and shift behavior at scale, one behavioral touchpoint at a time.

(617) 468-7900

support@arist.co

2261 Market Street #4320
San Fransisco, CA 94114

Subscribe to Arist Bites:

Built and designed by Arist team members across the United States.


Copyright 2024, All Rights Reserved.

Build skills and shift behavior at scale, one behavioral touchpoint at a time.

(617) 468-7900

support@arist.co

2261 Market Street #4320
San Fransisco, CA 94114

Subscribe to Arist Bites:

Built and designed by Arist team members across the United States.


Copyright 2024, All Rights Reserved.

Build skills and shift behavior at scale, one behavioral touchpoint at a time.

(617) 468-7900

support@arist.co

2261 Market Street #4320
San Francisco, CA 94114

Subscribe to Arist Bites:

Built and designed by Arist team members across the United States.


Copyright 2024, All Rights Reserved.